We all know what it feels like to get dumped on. It either comes out of nowhere, or you notice something changing in the air.
During the spring, it's more of a familiar feeling; the air is damp and the grass is wet. It's at that point you might be wishing you had an umbrella to keep your hair in its right place for that one meeting you have at 10 am.
Umbrellas are an accessory--in some places, a necessity--that communicates protection. It keeps your hair, your clothes, your briefcase filled with important documents safe from Mother Nature. It's a shield, empowering the person who holds the handle.
By giving your crowd an umbrella, your brand is there when it's raining, when they need something to protect them... and it's your brand that's keeping them and their belongings safe.
An ASI Central study conducted in 2016 shows umbrellas generate more than 1,300 impressions over its lifespan, and 83% of consumers state they would keep a promotional umbrella because its useful. Despite that high percentage, only 25% of consumers own promotional umbrellas. It's almost like uncharted territory; so, who wants to be Christopher Columbus?
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