Customers can’t buy from you if they don’t know you exist. Unless you have an unlimited budget (which you don’t), you’re going to need a creative and strategic plan to get it in front of your audience if you want to get noticed and be remembered (which you do). From unforgettable corporate gifts, promotional products that get used everyday, to print campaigns, we work with our clients to build compelling content to grab attention and create differentiation in the mind of your customers.
Today’s consumers live both online and offline.
The various content touchpoints that consumers encounter in their journey with a brand — from email blasts to direct mail to broadcast/video to social campaigns to in-store and beyond — need to work seamlessly and in concert with one another.
An omnichannel marketing strategy contains consistent messaging, visuals, and positioning statements across all channels, platforms, devices, and media. It creates a seamless brand experience for customers by ensuring that your brand is presented the same way from platform to platform.
Whether online or offline, advertising development begins with a sound brand strategy and an understanding of the intended target. A thoughtful media plan ensures that we reach our target with the right message at the right time, in a compelling way.
Buzztag is the design and marketing partner to provide solutions to all your print, design, and digital needs. We’re talking about everything: custom packaging, apparel, brand, and Identity. When it comes to business marketing, the possibilities are endless.
What’s Next for Customer Experience in 2023?
Businesses are recognizing the dramatic impact that unifying all online and offline channels can have on their growth, and they’re taking hard looks into their own processes on how to become more effective and efficient.
There are a number of challenging factors at the consumer media-consumption level — including digital fatigue and falling engagement rates across some of the major digital platforms — that many of our clients are grappling with. While digital marketing continues to be essential, brands that go all-in on digital at the expense of other channels are seeing response suffer.
It’s worth noting that research released in 2022 by the Association of National Advertisers showed that direct mail generated an average ROI of 112% — topping email (93%), paid search (88%), social media (81%), and digital display (79%).
At Buzztag, we’re pretty religious about being channel-agnostic — i.e., let the best combination of channels win — but we’re also constantly reminding marketers that today’s consumers live both online and offline.
As businesses look ahead to 2023, there are many ways for companies to differentiate themselves from competitors when it comes to how they delight their customers, leverage data, and create personalized experiences for customers.
So What About Omnichannel Marketing?
Omnichannel marketing refers to creating your brand’s presence across multiple online (website, app, social media, company store, email, SMS, Whatsapp), and offline (retail store, events, print, call center) channels while ensuring a positive and seamless experience throughout the customer journey.
The words ‘positive’ and ‘seamless’ are crucial to note because 67% of the customers cite bad customer experience as the reason for churn. So, if you are looking at winning and retaining customers, it’s important that you must take your omnichannel marketing strategy seriously and strengthen it to offer a positive experience to your customers throughout their journey.
At Buzztag, we understand the importance of a cohesive consumer journey that drives connection to the brand. But we’re not only focused on fostering a seamless customer experience (CX), we’re obsessed with the marketing experience — the way all the pieces of your marketing strategy fit and flow together to deliver that seamless CX.
Making Print Say More
Think print media is a static medium? Think again. There are many different types of print media available, and some of the biggest players in print advertising are doing some amazing things by integrating technology into their print ads.
Creating a great library of printed materials and publications doesn’t mean that you abandon your online marketing efforts. It’s quite the contrary. Integrating your digital and print marketing makes your marketing campaigns stronger, more important, and more resilient.
Here are 3 ways you can make your print media materials more interactive:
- QR Codes. A great way to draw your target market to a webpage or a website is to learn more about your product or services. QR codes are easy to use and can be customized to fit your needs and your company branding.
- Infographics. Statistics and graphs can be dull, but formatting them as an infographic allows you to reach your target audience in a visually appealing and memorable way. Include a digital copy of your infographic online so that it can be shared by your customers and prospects.
- Social Media. Include your social media icons and tags in your printed materials to take the conversation online. Post engaging content online that reinforces your printed message.
Looking to get started on integrating your online/offline channel marketing strategy? Buzztag can help. Whether you’re designing a magazine publication or your next direct mail piece, Buzztag understands the importance of your upcoming project and we have the experience and expertise to make your campaign memorable. Contact us today.
